At 77ad, your privacy is not an afterthought — it is a core part of how we operate. This Privacy Policy explains exactly what personal data we collect from Pakistani players, why we collect it, how it is used and stored, who it may be shared with, and what rights you hold over your own information.
77ad does not sell, rent, or trade your personal data to marketing companies or any third party not directly involved in operating the platform.
All data transmitted between your device and 77ad servers is protected by SSL/TLS encryption, ensuring your personal and payment details stay private in transit.
Your data is used only for the specific purposes it was collected — account management, payments, fraud prevention, and regulatory compliance. Nothing more.
You may request deletion of your personal data at any time, subject to 77ad's legal retention obligations under its international gaming licence and anti-money laundering requirements.
77ad collects only the personal data that is strictly necessary for the lawful operation of the platform and to comply with our licensing and regulatory obligations.
As an internationally licensed gaming operator, 77ad is subject to strict data handling requirements under its licence framework, providing an additional layer of accountability.
77ad ("the Company," "we," "us," "our") is an internationally licensed online gaming and sports betting platform serving Pakistani players. Our platform offers cricket betting, live casino, slots, and a full suite of online gaming products, all denominated in Pakistani Rupees (PKR).
We are committed to protecting the personal data of everyone who registers or uses the 77ad platform. This Privacy Policy sets out in plain terms how we collect, use, store, share, and protect your personal information, and what rights you have in relation to that information.
This policy should be read alongside our Terms & Conditions and Responsible Gaming policy, both of which form part of your agreement with 77ad. In the event of any conflict between this Privacy Policy and the Terms & Conditions regarding data handling, this Privacy Policy shall prevail.
77ad collects personal data through several channels: directly from you when you register or use our platform, automatically through your use of the website, and in some cases from third-party identity verification and payment service providers.
| Category | Data Collected |
|---|---|
| Identity Data | Full legal name, date of birth, Pakistani CNIC number or passport details |
| Contact Data | Pakistani mobile number (+92 format), email address |
| Account Data | Username, hashed password, account preferences and settings |
| Payment Data | JazzCash or EasyPaisa account number, bank account details (HBL, UBL, Meezan Bank, etc.), transaction history |
| KYC Documents | Scans or photos of CNIC, passport, or other identity documents submitted for age and identity verification |
| Communication Data | Records of support conversations, emails, and chat transcripts with the 77ad support team |
When you access the 77ad platform, we automatically collect certain technical and usage data. This includes:
77ad may receive personal data about you from third-party service providers engaged for the following purposes:
77ad uses your personal data only for defined, specific purposes directly related to the operation of the platform and our legal obligations. The primary purposes for which your data is processed are:
77ad processes your personal data on the following legal bases, consistent with internationally recognised data protection standards applicable under our licensing framework:
Your personal data may be shared with the following categories of third parties strictly for the purposes described in Section 3:
77ad engages reputable, contractually bound third-party service providers who process data on our behalf. These include:
All service providers are required to process your data only on 77ad's documented instructions and are prohibited from using your data for their own independent purposes.
77ad may be required to disclose your personal data to regulatory bodies, law enforcement authorities, or courts where required by law, court order, or under the terms of our international gaming licence. This includes disclosures required for anti-money laundering investigations and responsible gaming compliance.
In the event that 77ad undergoes a merger, acquisition, or sale of all or part of its business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and any material changes to this Privacy Policy that may result from it.
77ad uses cookies and similar tracking technologies to operate and improve the platform. A cookie is a small text file placed on your device when you access the 77ad website. Cookies allow us to recognise your browser, remember your preferences, and analyse how the platform is used.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Session management, login authentication, security tokens. Required for the platform to function. | Session / 24 hours |
| Functional | Remembering your language preference, display settings, and responsible gaming limits. | 30 days |
| Analytics | Aggregated usage data to understand how players navigate the platform and identify improvement areas. | 90 days |
| Fraud Prevention | Device fingerprinting and session tracking to detect and prevent fraudulent account activity. | 90 days |
You can control cookies through your browser settings. However, disabling strictly necessary cookies will impair the functionality of the 77ad platform, including your ability to log in and place bets. 77ad does not use third-party advertising or social media tracking cookies.
77ad retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by our legal, regulatory, and licensing obligations. The general retention principles applied by 77ad are as follows:
Upon expiry of the applicable retention period, your personal data is securely deleted or anonymised in a manner that prevents identification.
77ad implements technical and organisational security measures appropriate to the risk level of the personal data we hold. These measures include:
While 77ad takes all reasonable steps to secure your personal data, no online platform can guarantee absolute security against all possible threats. 77ad will notify affected players and relevant authorities in the event of a data breach that presents a significant risk to personal data, in accordance with our legal obligations.
As a 77ad player, you hold the following rights in relation to your personal data. To exercise any of these rights, contact [email protected] with your registered mobile number and a description of your request. 77ad will respond within a reasonable timeframe, and in any event within 30 days.
You have the right to request a copy of all personal data 77ad holds about you. This is commonly known as a Subject Access Request (SAR).
You have the right to request correction of any personal data that is inaccurate or incomplete. Please notify us promptly if your contact details or other information changes.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations under our gaming licence and AML regulations.
You may request that 77ad temporarily restrict processing of your data while a dispute about its accuracy or our grounds for processing is being resolved.
You have the right to receive your personal data in a structured, commonly used, machine-readable format where technically feasible and where processing is based on your consent or our contract with you.
You have the right to object to processing of your personal data for direct marketing purposes at any time, with no requirement to give a reason. You may also object to processing based on our legitimate interests on grounds relating to your particular situation.
Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time by contacting [email protected]. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
If 77ad becomes aware that personal data has been collected from a person under the age of 21, the account will be immediately suspended, all associated data will be deleted (subject to any legal retention requirements relating to the incident), and any deposited funds will be returned to the payment method used, following appropriate verification.
If you are a parent or guardian and believe your child has registered an account with 77ad, please contact us immediately at [email protected]. We will investigate and take appropriate action without delay.
As part of its responsible gaming obligations under its international gaming licence, 77ad processes certain personal data specifically to protect players from the harms associated with excessive or uncontrolled gambling. This processing includes:
The processing of your data for responsible gaming purposes is carried out on the basis of 77ad's legal obligations under its international gaming licence and, where applicable, our legitimate interest in protecting the welfare of our players. This processing cannot be objected to or restricted in the same way as commercial data processing, as it is mandated by our licensing framework.
For more information about the responsible gaming tools available on 77ad, please visit our Responsible Gaming page.
77ad may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or the services we offer. When material changes are made, we will notify registered players by displaying a notice on the 77ad platform or by direct communication to your registered contact details.
The "Last Updated" date at the top of this policy reflects the most recent revision. We encourage you to review this Privacy Policy periodically so you remain informed about how your data is handled. Your continued use of the 77ad platform following notification of any material amendment constitutes your acceptance of the revised policy.
If you do not agree with any changes to this Privacy Policy, you may close your account in accordance with the account closure procedure set out in the 77ad Terms & Conditions. Any data already collected prior to closure will be retained in accordance with our legal retention obligations, as described in Section 7.
If you have any questions, concerns, or requests relating to this Privacy Policy or 77ad's handling of your personal data, please contact the 77ad support team. Our team handles all privacy-related queries with priority and will respond within a reasonable timeframe.
Support hours: 9:00 AM – 3:00 AM PKT daily. Please include your registered mobile number and the nature of your data request. Do not send copies of identity documents unless specifically requested by the support team.
For Subject Access Requests (SARs), we will acknowledge receipt within five business days and provide a full response within 30 days. For urgent matters relating to suspected unauthorised access to your account or a potential data breach involving your personal data, please mark your email as urgent and include as much detail as possible.
Now that you understand how 77ad collects, uses, and protects your personal data, you can play with confidence. Create your account, verify your identity in minutes, and start enjoying cricket betting and casino games with full PKR support and instant deposits.
21+ only. Your data is never sold. SSL encryption on all transactions. Licensed operator.